The essential source for interiorscape marketing.
We’re the only marketing partner built exclusively for your business. Our roots run deep in this industry—and that’s why our work actually works.
We didn't just stumble into the interiorscape industry. We grew from it.
We’re proud to offer something unique: real understanding of your industry’s rhythm, challenges, and nuances.
ESM was born from a different kind of second generation story. April Graham founded ESM with roots firmly planted in the interiorscape world. Growing up in her family’s interior plantscaping business in South Florida, she developed an authentic understanding of the industry from the ground up.
After building expertise in marketing strategy, April recognized a critical gap: interiorscape companies weren’t being served by partners who truly understood their specialized needs. She returned to her roots with a clear mission—to create the essential marketing partner that plant people had been missing.
Today, ESM brings together passionate marketing experts who understand both plant design and digital strategy. We’re dedicated to creating marketing solutions that grow with your business and produce consistent results, just like the thriving environments you cultivate for your clients.
We believe in industry connections that matter.
In our commitment to serving the interiorscape industry as comprehensively as we can, we’ve developed a specialized membership portal, The Source. Here you’ll find expert frameworks and templates for social media, blogs, email marketing, and more—all designed specifically for businesses like yours.
We’re committed to growing the interiorscape industry, one company at a time.
We partner with established businesses
Your reputation is rock-solid, but your online presence might not reflect it. We honor what’s working while modernizing your digital footprint to connect with today’s decision-makers.
We nurture growing companies
You’re juggling operations, sales, and installations with little time for marketing. We create systems that generate leads consistently, letting you focus on what you do best.
We understand design innovation
We showcase your creative approach through sophisticated marketing that connects you with clients who value design excellence.
Think of us as your dedicated interiorscape marketing partner.
At ESM, we leverage a team of key members and support strategists who all share diverse backgrounds and marketing expertise to yield the most successful results. While everything is applied through the lens of interiorscaping, our combined experience brings a rich perspective to your marketing foundation.
ESM Leadership Team
April | Strategy Director
A master of turning big marketing ideas into measurable success, April blends sharp strategy with industry passion to drive impactful results for your business.
Located in Colorado Springs, CO
Tori | Brand Director
A skilled storyteller with expert brand management, Tori crafts standout brands that leave lasting impressions and create meaningful connections with your audience.
Located in Little Rock, AR
Emily | SEO Director
A true SEO expert, Emily combines precision with strategy to dominate search rankings, driving sustained growth and exceptional visibility for your company.
Located in Greenville, SC
Join Us
Marketing professionals, are you interested in working with ESM?
We’re always on the lookout for talented marketing experts to join our team. We offer contractors or employees the chance at a consistent pipeline of work and an opportunity to become passionate about biophilic design and the interior plant design industry.
How we thoughtfully navigate industry relationships.
We understand that interiorscape is a specialized field where professionals often know each other and may compete for the same clients in regional markets. At ESM, we handle competition thoughtfully:
Website Clients
For those who build their marketing foundation with us
We maintain a 12-month buffer between website projects for interiorscape companies in the same market. This gives each unique brand breathing room between launches and prevents conflicts of interest.
Membership + Consulting
Open to all professionals
Our membership portal, consulting sessions, and shop are open to all interiorscape professionals. Since you’ll be implementing these strategies with your own unique approach, we’re comfortable providing these tools across similar markets.
Why we do it this way
We believe that elevating marketing standards across the interiorscape industry benefits everyone. Better marketing means more visibility for biophilic design, the benefits of plants, and the industry overall—growing the total market rather than just shifting market share.
Let's build this the right way from the beginning.
Your expertise with interior plant design deserves marketing that works just as reliably.